How to use the DNSAFE name, logo, colors and voice. For press, partners and anyone building with us.
DNSAFE’s logo is a wordmark only, with no symbol or icon. “DN” is set in the text color and “SAFE” in teal, so the name reads as “DN” + “SAFE”. The gradient version is the default on screen; the flat teal version is for print and small sizes.
The “.co” badge is only for the company site and investor or press material. Product surfaces use the plain wordmark.
Keep clear space around the wordmark equal to the height of the letter “D” on every side. Nothing else (text, edges, other logos) goes inside that space.
The wordmark only works if it looks the same everywhere.
DNSAFE is dark-first. Deep navy backgrounds, clean white text and one teal accent. Status colors are only for status: safe, warning, blocked.
Logo gradient: #4DD8E0 → #0EA5B0 → #60A5FA (left to right). On light backgrounds: #0A8F9B → #0E7490 → #2563EB.
Inter for everything people read, a monospace for anything they might type or copy (addresses, domains, code).
Inter, free from Google Fonts / rsms.me/inter
Headings ExtraBold 800 / Black 900, tight letter-spacing (−2 to −3%). Body Regular 400, Medium 500 for UI.
3.12.124.91 · dns.dnsafe.net
Monospace: JetBrains Mono (web) or the system monospace.
We explain security in plain words. Short sentences, real numbers, no fear-selling, no jargon without a reason.
“DNSAFE blocks malware before it loads.”
“Change two numbers in your router. That’s it.”
“Blocked 12 phishing sites this week.”
“Next-gen AI-powered zero-trust cyber-shield!!”
“Hackers are coming for your family.”
“Leveraging synergistic threat paradigms.”
Product names are proper nouns: capitalized exactly as below, never translated or abbreviated.
| Name | What it is | Not |
|---|---|---|
| DNSAFE | The company’s product and brand (all caps) | DNSafe, DnSafe, DNS Safe |
| ThreatGrid | Our threat-intelligence engine | Threat Grid, Threatgrid |
| ThreatDNS | The free threat lookup at threatdns.com, by DNSAFE (wordmark: THREATDNS, all caps) | Threat DNS, Threatdns, DNSAFE Threat Intel |
| Secure Wi-Fi | Encrypted VPN (WireGuard) for public Wi-Fi, with DNSAFE protection on | DNSAFE VPN, DNS Shield |
| Admiresty Corporation | The company behind DNSAFE | Admiresty Corp. |
White-label partners may show “Powered by DNSAFE” in a footer or about page, using the one-color wordmark at small size. It’s optional, never required.
Separate the two logos with a thin vertical line and at least the clear-space distance. Make them visually the same height; neither should dominate.
First mention: “DNSAFE, a DNS security platform from Admiresty Corporation”. After that, just “DNSAFE”.
Screenshots, product photos or a quote for an article: hello@dnsafe.net.
All logo versions as SVG, plus a quick-reference README.
You’re going to another DNSAFE website.
