DNSAFE operates at the intersection of network security and compliance infrastructure — a market experiencing structural, policy-driven demand growth across every customer segment.
DNS security is no longer optional. Cyber insurance underwriters, SOC 2 auditors, and enterprise procurement teams are increasingly requiring DNS-level filtering as a baseline control — driving adoption across SMBs, mid-market organizations, and MSP client bases that previously had no DNS security layer in place.
The global DNS security market is projected to exceed $5 billion by 2028, driven primarily by MSP channel growth, rising ransomware insurance requirements, and expanding regulatory frameworks across financial services, healthcare, and education.
DNSAFE is positioned at the center of this shift — serving MSPs who manage thousands of endpoints, businesses with compliance obligations, and a growing consumer segment seeking affordable network-layer protection.
CISA guidance, cyber insurance requirements, and frameworks like NIST CSF 2.0 increasingly cite DNS filtering as a required or strongly recommended control — accelerating enterprise and SMB adoption.
The managed services market is growing at 12% CAGR. MSPs are actively seeking DNS security solutions they can white-label and resell — a market DNSAFE was purpose-built to serve.
Organizations are consolidating security vendors. DNS filtering bundled with threat intelligence, logging, and API access is increasingly displacing standalone point solutions.
Flat per-tenant SaaS pricing. MSPs pay a fixed monthly fee per managed tenant and resell at their margin. High LTV, low churn — MSPs rarely switch DNS security vendors mid-contract.
Monthly subscriptions at my.dnsafe.net. Lower ACV but high volume and zero churn infrastructure cost. Consumer segment also serves as top-of-funnel for business upgrades.
Programmatic access to ThreatGrid intelligence via api.dnsafe.net. Usage-based pricing targets security teams, SIEM vendors, and integrators building on top of our threat data.
Subscription-based model with monthly and annual plans. MSP contracts drive predictable, multi-year recurring revenue with high retention.
DNS filtering is the foundation. AI threat intel, consumer, and API create multiple upsell vectors without additional acquisition cost.
Cloud-native architecture with strong gross margin potential. Infrastructure cost scales sublinearly with query volume.
DNS security demand spans every geography and organization type. The same product serves SMBs in the US, MSPs in Europe, and enterprises globally.
API-connected customers with PSA and RMM integrations have extremely high switching costs. Each integration deepens platform lock-in.
Processing 1.2B+ queries per day today. Architecture designed to handle 10x growth without major re-platforming or additional operational overhead.
We're happy to share our pitch deck, financial model, and product roadmap with accredited investors and institutional funds. Reach out directly and we'll schedule a call.
investors@dnsafe.net →MSPs and resellers can also explore our channel partner program.